Roles & Responsibilities

Team: 4 graphic designers.

My role: I was in charge of:

1. Rebranded the Lupo logo: proposed 3 options, one was approved by the instructor, and eventually we used that option as the final version.
2. Designed and mocked up branded products, including notebook, collar shirt, paper bag, standee.
3. Worked with vendors to print real products.
4. Helped prepare equipments for the showcase event.

What I learnt

• Understood the fundamentals of an end-to-end brand design process.
• Learnt to optimize brand designs to make them print-friendly while keeping the print cost under control.
• Learnt to work with an actual business owner on real-world requirements.